This course covers the basics of the supply chain and the need for supply chain management.

This course describes the elements of supply chain management and the associated issues and metrics for measurement.

This course discusses the movement of goods and the planning requirements.

This course outlines the keys to effective supply chains and outlines the steps to the supply chain creation process.

This course examines the various aspects of managing suppliers for improving operations.

This course defines the basic categories of products and explains how understanding these categories can contribute to developing an effective product strategy

This course explains the role that marketing plays at various points in the product life cycle: product development, introduction, market growth, maturity, repositioning, and decline

This course explains how an effective pricing strategy reflects costs, competition, perceived value, and elasticity of demand

This course explains why branding works, and outlines what is involved in developing and managing an effective brand

This course explains how a high-level business review can help define the main components of a marketing plan: product, place, price, promotion, and people