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Course Category: Sales



Types of Sales

This course examines the defining characteristics of the main types of sales: telemarketing, direct mail, e-mail, the Internet and person to person


Sales Approaches

This course examines three common sales approaches: consultative, hard sell and technical


The Language of Sales

This course explains the terminology used in the sales profession


The Sales Cycle

This course explains the stages involved in the sales cycle and offers tips on how to succeed at each stage


Getting to Know Customers

This course explains how getting to know customers can lead to a better understanding of their needs and greater opportunities to identify potential sales


Sales Presentations

This course outlines the do’s and don’ts of effective sales presentations


Handling Objections

This course presents strategies on how to respond to the various reasons why customers are reluctant to complete a purchase


Closing the Sale

This course explains how to master the all-important step in the sales process: closing the sale


Getting Referrals

This course offers suggestions on various ways to obtain and use referrals to identify sales prospects


Building Customer Relationships

This course describes how to maintain customer relationships, because, in many businesses, the best source of new sales is existing customers


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